Monday, November 11, 2013

Online MLM Training


Online MLM Training If you’re looking for online mlm training, then you’re probably at a crossroad in your mlm business.  You’re looking for ways to build your business other than the traditional, “make a list of your 100 closest acquaintances” and go through that until your friends won’t answer the phone anymore when you call.


Good news for you!  There is a viable option.


It’s called My Lead System Pro, an online mlm training system that’s got everything that you will need to succeed in growing your mlm business on the internet.


Here are a few features of the My Lead System Pro (MLSP) online mlm training system.


  • fully customizable lead capture pages

  • multiple weekly training calls

  • multiple membership levels (depending on your personal skill level)

  • 100% affiliate commissions

  • multiple primary mlm opportunity integration

  • multiple income streams

The list goes on and on.


See for yourself here: http://mattfindley.bizbuildergold.net/


I know that there are probably thousands of folks out there touting this and that, saying that they have better programs and systems than the next guy.  There really isn’t any way to differentiate for yourself unless you were to try them all out and decide which one is the best for you.


But who has the time or money to do that?


So that’s why I went with the reputation.  MLSP is a juggernaut in the mlm industry.  I guarantee that they’ve produced more 6 and 7 figure earners in this industry than all other online mlm training systems combined.


Go ahead and do your research and make an informed decision, but I can save you the heartaches and headaches and say that these guys are the best in the business.


Click on the link below for a free 32 minute presentation.


http://mattfindley.bizbuildergold.net/



Online MLM Training

Wednesday, October 30, 2013

Video Marketing Strategies

http://www.youtube.com/v/13j6xNy-HrQ?version=3&autohide=1&autohide=1&feature=share&showinfo=1&autoplay=1&attribution_tag=Q9iHdSZtpEfEmc0TRZz97A

Wednesday, October 23, 2013

Black Belt Recruiting Review | Sponsor More Reps....Like Ninja


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Black Belt Recruiting Review | Sponsor More Reps….Like Ninja


Do you find it hard to talk to prospects on the phone, getting hung up on, or handling objections?


I used to be like that, constantly taking the prospects that I would generate on the internet and vomit my business opportunity to them.


Time after time, I would basically get laughed at followed by am immediate “Click”.


I just couldn’t figure it out. What was I doing wrong? There were so many people out there that were effortlessly sponsoring people on the phone.


I did this for what seemed like a lifetime. I wasn’t getting anywhere with my business, basically sponsoring one or two every now and then.


But then I found something that changed the way I talked to prospects forever. It was a video interview with Mike Dillard, and master recruiter Mark Wieser.


In this video Mark get grilled by Mike on how he is able to personally sponsor over 254 reps in one year and how he is able to do it with such ease.


I figured out that I needed to change the way that I was talking to the prospects. I needed to qualify them to see if they are right for my business, not if they would be interested in joining.


I also figured out that I am the boss, I need to control the situation, I am interviewing my prospects to see if they would be good enough to be part of my business.


Basically think of it as if you were the manager interviewing to hire a new employee.


By changing the way that I approach the conversation and the attitude that I have in the conversation, I am now not getting hung up on. I am sponsoring more than ever. Prospects are actually thanking me for the conversations that we have.


Sponsoring and talking to prospects doesn’t have to be hard, frustrating, or filled with rejection.


All you need to know is how to do it the right way, the fun way, from someone that knows how to do it and do it well.


So if you would like to learn how I overcame my fear of talking to prospects on the phone, now sponsor more than ever, and how I never hear the word no again, then you need to get your hands on this free 1 hour video interview.



Black Belt Recruiting Review | Sponsor More Reps....Like Ninja

Cheap MLM Leads | Don't Blow Your Wad! Watch This 1st


Cheap MLM Leads Cheap MLM leads are just that, cheap! As in you get what you pay for. I hate calling lead lists, it’s unfortunately been a part of this industry for a long time though.


If you’re looking for cheap mlm leads then you’ve probably spent your fair share of time calling these types of people.  The why are you calling me? people, the how did you get my number? people, and my favorite, the you’re the tenth person to call me today with this stuff, I told you to take me off of your list! people.


The problem is, is that you probably are the tenth one to call them today. When you buy a cheap mlm leads list you are getting the same old tired lists as everyone else who bought from where you did.


The solution to this obvious problem is to learn to generate your own leads.


I’ve learned a half-dozen or so ways to generate leads that work really well for me. They are proven lead generation strategies that were taught to me by folks that use those same exact strategies to generate 10-25+ leads a day that want you to call them on the phone. No more cold-calling the cheap mlm leads lists. These leads are genuine to you, you generated them, through your own websites


So before you buy more cheap mlm leads, click on the link below and enter your name and best email to watch this free presentation.



Cheap MLM Leads | Don't Blow Your Wad! Watch This 1st

Tuesday, October 22, 2013

MLM Success Tips | How to Get Into Profit Fast!


MLM Success Tips MLM success can seem like it’s right around the corner. And we’ve all been fed the lines of nonsense that get us all hyped up when we first join our network marketing opportunity.


But what happens when a couple of months go by and your discounted trial has ended and you haven’t produced any results yet?


The monthly investment and auto-ship begins to take a hit on your finances. You start searching for answers on why anyone hasn’t inquired about your awesome new biz-op you posted about 20 times on facebook, and your friends and family are strangely not answering your phone calls anymore……


You might be thinking, how in the world do these people achieve mlm success, and what are they not telling me?


Well here’s a little secret, they utilize systems, tools, and other people’s success until they have success of thier own to apply to thier marketing.


Have you ever heard of the saying “Success leaves clues”?  That means that you should be seeking out the leaders in your mlm opportunity and model your business after what they are doing.


You’ll see that they are utilizing systems and tools. If they are not? Then they are probably working way too hard.


This industry is all about time freedom right?


I was told by my upline a long time ago that there are 2 things that you absolutely have to do if you want to have mlm success, but you get them both back ten-fold on the back-end.


Money and time. You have to be willing to invest money into systems and tools, be willing to spend the time it takes to learn and implement those tools. And once you understand that concept, you will have written your own mlm success story!


Click on the link below to see a free presentation on the system I utilize for my mlm success.


MLM Success Training


 


 



MLM Success Tips | How to Get Into Profit Fast!

Sunday, October 20, 2013

Marvalous Omega 3 | More Leads for your Marvelous Home Business?

Marvalous Omega 3 Marvalous is a fairly new MLM company that’s been around only since 2008.  It is a company that offers health products that promote the healing features of Omega 3.  The company itself originates in Israel.  They promote a tribal atmosphere within their distributors so that no-one is left behind and everyone helps everyone to achieve financial freedom through their unique compensation plan.  


Marvalous has a variety of different health products to choose from:



  • Omega 3 Vegetarian Capsules




  • Marvalous Calcium




  • Marvalous Winner




  • Marvalous Fiber Must




  • Marvalous 24/7




  • Marvalous Attract



These products promote our body’s healing process and over-all energy levels naturally.  As with any health products you should do your own due-diligence and study the effects the ingredients have on your body.


Okay so let’s talk about the actual Marvalous business opportunity.  It seems from their website that they really try to promote a sense of unity within the company with the whole tribal feel. I really like that concept because in network marketing, especially Internet marketing there can be a real heavy feeling of being alone sometimes.  So it’s great to be surrounded by a network of fellow distributors that are willing to help a new member.  I also liked the fact that they have multiple products to choose from to earn your commissions.  What I didn’t like is that there aren’t any videos on the main website, I personally would like a little bit more interaction and information on the products and services. I’m sure with a little research I could figure it out but that would mean that I’d have to leave the website.


The compensation plan is a 1X10 expanding matrix, if that means something to you then more power to ya but I couldn’t figure it out.  I just hope Morpheus isn’t going to be there asking me to take the red or blue pill.


As far as the marketing side of Marvalous, it seems that they have a big push with social media.  Where they say that you already have this huge list of people around you so you should have no problem recruiting.  


This goes for any MLM, if you love the products and you see yourself loving the products for a long time, it would probably be a great opportunity for you.  With an international push in 2011, Marvalous has a lot of room for growth.  So the sky could be the limit for them with the right distributor!  


Now, before you go through your warm market a few times and start harassing your Aunty to buy some Marvalous Omega 3, there is an alternative way to build your business.


Maybe you’ve heard of it before?


The Internet, Just kidding, we’re on the internet right?


Seriously though, the internet is an infinite river of hungry prospects searching for the way out of the rat-race.


Why can’t it be your bait?


Well it can, and I can show you how to leverage youtube, facebook, articles, and blogs to build a ravenous following that will join any MLM you do when you build You Inc.


There is a wrong way to do it though, and that’s what I’m here for, to guide you step by step.  So click on the links below and fill out your name and email for instant access.  And we’ll talk soon!


Facebook Marketing Training


Youtube Marketing Training


Article Marketing and Blog Training



Marvalous Omega 3 | More Leads for your Marvelous Home Business?

Wednesday, October 16, 2013

Video SEO | How to Optimize Your Videos to Rank on the 1st Page!

Video SEO Video SEO or video search engine optimization is what video marketers use to get their videos to rank in the search engines like google, yahoo, and bing.



There are a lot of on-page video seo factors that go into whether or not your video is going to get picked up, here are a five video seo tips that you could put into practice on your next piece of content.


Video SEO tip #1 Make sure the keyword you’re going after is in the title of your video.  No more than 2 times, stuffing your keyword into the title will get your account shut down!


Video SEO tip #2 Make sure your keyword is sprinkled throughout your video description.  Again no stuffing or spamming your keyword here.  Keep it around 3-7% max!


Video SEO tip #3 Put your keyword into the tags of your video.  Put your keyword as one of the tags into your video, and then add related search terms to your tags as well.


Video SEO tip #4 Make use of the time stamps that youtube provides with your keyword.  The time stamp feature is just one more area youtube provides to divide your video into sections and tag specific times in the video that you are making a point or want to bring attention to something.


Video SEO tip #5 If you can get your keyword into the link you’re marketing, you will have an edge up on the competition!  This is just something I like to do but hey, it’s one more time I can sneak my keyword on to the page!


If you put these 5 video seo tips into action tonight,


I guarantee that you will be doing more video seo than 95% of other marketers. I know because I see it all of the time.


Most people give up after the title.


So if you really want to learn what it’s going to take to go after some big time keywords and get on the first page of google, or even boot your competition out of the way and take over those coveted search engine rankings……


You need to check out this course on video marketing, these five video seo tips are only the tip of the iceberg.


So click on the link below and enter your name and email for instant access!


http://dominateyourmlmtoday.com/video-seo



Video SEO | How to Optimize Your Videos to Rank on the 1st Page!

Tuesday, October 15, 2013

Facebook Marketing Strategy - The Nuts and Bolts to Outfox the Competition



 Facebook Marketing Strategy http://dominateyourmlmtoday.com/socialmediamarketingtraining


Facebook Marketing Strategy – The Nuts and Bolts to Outfox the Competition


The best facebook marketing strategy is to study the best facebook marketers, and do what they are doing.


That’s it, I know it’s short and sweet but it’s the truth. You’re not going to find a solid facebook marketing strategy following your uncle Jerrys status updates.


Unless uncle Jerry is a rock-star marketer of course but you get the point.


I’m sure you’re asking, where am I going to find the best facebook marketers to study?


http://dominateyourmlmtoday.com/socialmediamarketingtraining


Well, I found her for you! And a free training course she put together so you can take notes. (trust me, you’re going to want to take notes)


She is “hands down” the best facebook marketer out there and this training was given exclusively to a group of paid memebers of a proffessional marketing community and I found the recordings for free.


So here’s the link to the website, click it and enter your name and email for instant access.


http://dominateyourmlmtoday.com/socialmediamarketingtraining



Facebook Marketing Strategy - The Nuts and Bolts to Outfox the Competition

Friday, October 11, 2013

Social Media Marketing Strategy - Facebook Marketing Exposed


Social Media Marketing Strategy Social Media Marketing Strategy – Facebook Marketing Exposed


If you’re looking to take your facebook marketing to the next level or haven’t started yet but your just looking at where to begin, then you are in the right place.


I just got done watching an incredible training webinar on facebook that turned my thoughts on social media marketing around 180 degrees.


I’ve been on facebook for a long time and did some pay-per-click marketing stuff like 4 four years ago but I didn’t really understand it, and it seemed like I would be putting a lot of money into something I wasn’t going to get a decent return on.


Flash forward to now and the stuff I did back then is completely irrelevant. So I needed a refresher on what kind of marketing stuff I should be doing now. 


Without mixing up her words too much I’m just going to say that it blew my expectations out of the water. I’m ready to watch it again after this video because I know I missed some awesome stuff because I was taking so many notes.


So if you’re ready for a fresh look at facebook marketing or even if you’re just looking for where to start, click the link below and enter your name and email on the next page to get instant access to the training.


http://dominateyourmlmtoday.com/socialmediamarketingtraining



Social Media Marketing Strategy - Facebook Marketing Exposed

Social Media Marketing Training - Fantastically Free Webinar!


Social Media Marketing Training - Fantastically Free Webinar!


http://dominateyourmlmtoday.com/socialmediamarketingtraining


 


Social Media Marketing Training Video recap:


I’m pumped, I just watched this webinar on social media marketing training with an emphasis on facebook and I was completely blown away with how much information was actually on this thing.


Usually it’s just like introductary stuff, but this was actual nuts and bolts marketing material. Fantastic!


I can’t wait to dig into my facebook account.


I couldn’t believe how wrong I was on the way I used and abused my profile.


My bad right?


But hey it’s all good going forward.


I learned ways to enhance my fan-page, get my ads approved, and how to utilize my lead capture pages without the fear of being too spammy or getting my stuff banned!


I’m just so speachless after watching it that I wanted to make sure that my friends and followers had a chance to watch it too.


Click the link below, enter your name and email and you will immediately be directed to the social media marketing training presentation and once again it’s completely free!


http://dominateyourmlmtoday.com/socialmediamarketingtraining



Social Media Marketing Training - Fantastically Free Webinar!

Wednesday, October 9, 2013

Online video marketing - 5 Reasons Why You Should Start tonight

Online Video Marketing Online video marketing – 5 Reasons Why You Should Start tonight


Online video marketing, especially youtube, should absolutely be one of your main marketing strategies. Here are 5 reasons why I think you should start tonight and go record and upload your first video.


#1 Better conversions. Better visitor to lead rate, better lead to customer rate, and better customer to team member rate. (If you’re in an mlm that is)


#2 Builds Rapport. Your viewers will get to know, like, and trust you before you ever even pick up the phone to call them. That’s priceless if you ask me.


#3 Everyone screws around on youtube. Youtube is the #3 most visited website on the entire internet, that’s alot of potential traffic to your offer.


#4 You can share your videos everywhere. Youtube makes it easy to post and share your videos on all of your favorite social media sites. And if you’re a little techy they even provide the embed codes for your websites.


#5 It’s free. 100% free to join, upload, and share anything you want, within their content guidelines of course but that’s the sweetest sound to my ears, free….


Convinced yet? I know I avoided it for years because of fear or whatever, I’m sure I had lots of excuses for not doing it, but when I finally made the decision to start my online video marketing adventure I was all in.


So if you’re looking for a more in depth training on online video marketing, click the link below for a free presentation and more killer online video marketing content.


http://dominateyourmlmtoday.com/video-marketing-tips




Online video marketing - 5 Reasons Why You Should Start tonight

Youtube Video Marketing Tips for MLM


Youtube Video Marketing Tips for MLM Youtube Video Marketing Tips for MLM


Here is a recap of the points in the video.


Here are some great ideas for the types of videos you could make if you’re looking to do some youtube video marketing.


#1 Marketing strategies, make videos on all of the different types of strategies out there. Like article marketing, facebook marketing, and twitter marketing


#2 Ah-ha moments. Make a video about a moment you figured something out. I guarantee that someone else out there is looking for that information


#3 Company reviews. Make video reviews of other companies in your industry


#4 Product reviews. Do some video reviews of affiliate products in your niche


#5 Top-earner reviews. Make some videos about some of the top-earners in your network marketing opportunity. There are people out there just looking for more information on those folks.


#6 Value based training. Whatever new skill you learn, make a video!   I hope these youtube video marketing tips were helpful in your journey. For a more complete training on youtube marketing click on the link below. http://dominateyourmlmtoday.com/video-marketing-tips



Youtube Video Marketing Tips for MLM

Tuesday, October 8, 2013

Generating Leads for MLM - A How-to Program for Newbies

Generating Leads When generating leads for your mlm opportunity, expect a huge learning curve. 


There are tons of different strategies out there that will do an effective job for you if you do them the right way.  Learning the right way however could be the thing that takes you years to master. 


Sorting and sifting the internet for honest people that you could learn things from, like video or facebook marketing can be a nightmare.  Even when you find one that seems like they’ve got their crap together, you most certainly will be blown off at one point or another. I know I was, it doesn’t even matter how much money you have given them for their services or products.  Especially if you’ve had a BUM for a sponsor.


Now that’s not saying that it’s the end of the line for you. There are programs out there that will teach you those things for a small membership fee.  All online, from your couch or home office.



The first MLM company I got involved with had it’s own in-house marketing system. It was cool, a nice introduction to generating leads online but I always had more questions when the training was over. It seemed like they were always on the tail end of the marketing trends.  But I got introduced to a great community of marketers and I started to study them individually and what they were doing.


One thing lead to another and I found myself signing up for another marketing system. Something was different with this one though, they were filling in the blanks.  It was a new light in a dark time for me.  But sometimes that’s all it takes, some new scenery or concepts, and you are off and running.


It was a system that had everything I needed to be successful all in one place.  It was built around the concept of “attraction marketing”.  Using the internet to introduce myself to the masses instead of pestering my friends and family with my biz-op.


That system is MyLeadSystemPro. 


Generating leads is their calling.


I knew that if I applied the things that they were teaching, and did them on a daily consistent basis, I would start generating leads on my own.


It was that belief that got me going.  Enough to take action.  I eventually had my first 5 lead day, 10 lead day, and 25 lead days!  Those are the kind of days that can change the course of a business overnight.


So if you’re ready to start generating leads on auto-pilot and have your first 25 lead day then click on the link below and enter your name and best email for a free presentation!


Generating Leads On Auto-pilot Training



Generating Leads for MLM - A How-to Program for Newbies

Monday, October 7, 2013

MLM Marketing On Youtube Exposed! 3 Critical Factors for Success

Marketing On Youtube If you’ve decided to start marketing on youtube to get leads for your MLM, then there are a few things you should know about before you get going.


The first critical factor for marketing on youtube is Keyword research. Most people just make videos and throw them up on youtube without giving keyword research any thought at all. That’s a sure-fire recipe for no leads! I guess that will go good with your no commissions right?


The second critical factor for marketing on youtube is on page optimization. It matters what you title your videos, it matters what’s in the descriptions, it absolutely matters where you put your links. On page optimization will determine whether or not any one will ever find your videos in the search engines.


The third critical factor for marketing on youtube is your off page optimization. We’re talking backlinks. How many other web sites out there do you have pointing to your video? Hopefully more than the next guy.


If all 3 of these things sound foreign to you then I suggest you click on the link below and fill out the form. I’m giving out a free presentation that explains them in great detail.


 



MLM Marketing On Youtube Exposed! 3 Critical Factors for Success

Saturday, October 5, 2013

Using Youtube For Marketing Your MLM? 5 Hot Tips On Why You Should Be

 


Using Youtube For Marketing Using Youtube For Marketing Your MLM? 5 Hot Tips On Why You Should Be


#1 Network marketing is a Relationship Business. What better way to build a relationship than face to face right?


#2 Videos are working 24 hrs a day/7 days a week for you. Where can you find employees like that?


#3 It’s easier to rank Youtube videos in the search engines than it is to rank articles and blog posts.  Trust me, I’ve been working on that for years.


#4 It’s really easy to make 1-3 min long videos just like this one.


#5 Youtube is the #3 most visited website on the entire internet! This should make it a No brainer!


If you’re not yet using youtube for marketing your mlm, what are you waiting for? I know I waited years because I was afraid. Of what? I have no idea but it was the worst mistake of my career.


It’s the only thing that hasn’t changed much over the last 5 years when it comes to internet marketing. 


If anything it has only gotten better.


So join me today in using youtube for your #1 marketing strategy!


Click the link below to learn exactly how I use Youtube for marketing my mlm, affiliate products, and pretty much anything I want to.


Using Youtube For Marketing



 



Using Youtube For Marketing Your MLM? 5 Hot Tips On Why You Should Be

Using Youtube For Marketing Your MLM? 5 Hot Tips On Why You Should Be


Thursday, March 21, 2013

Facebook Lead Generation - Not PPC

Facebook Lead Generation Using Facebook for lead generation has become the latest trend in the pay-per-click world of internet marketing. I’m not going to talk about that. What I do want to talk about is a few strategies that result in free leads for your home business. An unsolicited flow of prospects that want your products and or services.


Facebook lead generation ideas that are not pay-per-click…..


1) Constructing Facebook Fan-page can be a great way to begin connecting with prospects, but only if you are providing value, i.e. free access to webinars, free e-books, and any other free or low cost training. These things establish excellent value for a fan-page. It takes some time building up trust and relationships with your facebook list, people generally do not care about your business as much as you do. I know that I hate spam so if your stuff looks too spammy or business-like, people will just skim right by your messages. But if there is a face that they can put with the message, it sets you apart from the rest of the unbranded messages they will be bombarded with, especially if they are in the mlm industry. Which brings me to my next Facebook lead generation point.


2) Personal branding is essential for Facebook lead generation. The more YOU the better! Like stated previously, putting a face to the message is a key factor in building a following. It is called Facebook right? Not Logo-book! I get tons of requests to become fans and I accepted them all at first, but all of the sudden I was bombarded in my inbox with faceless messages. I watch my friend feed and I see all of this interaction, but I have no idea who is the owner of the “The Greatest Most Fantastic Home Business MLM Opportunity Ever Invented” Facebook fan-page. (Sorry if that’s yours, I didn’t bother checking). But you get the point, branding your fan-page with yourself is essential in the Facebook lead generating game.


3) Getting people to join your fan-page in the first place can be a tough sell in the beginning so I suggest joining groups. The more groups you join, the more friend requests you’re going to get from people in those groups. I know there are some limits so keep it simple and low key. Facebook is watching and they will ban you forever for being stupid with friend adding. Another way I built up my friend list is through twitter. I simply have an automated direct message that goes out to anyone who follows me and then they are prompted to follow me on Facebook as well. It’s super easy and on a good day, I get friend requests from around 25 people that were looking for me and the same goes for fan pages. You can follow tons of people on twitter as long as you follow their 10% rule, each of those people will have a chance to follow you on Facebook too!


4) Integrating your social media accounts is also key. I do not recommend blasting your Facebook feed with twitter though because I’ve seen some people tweeting every couple minutes or more with their websites and that will get you banned on Facebook as well.


Facebook lead generation is not that hard…..


These are just some strategies that I incorporate into my business and they work great for Facebook lead generation! Whether you decide to use Facebook for a marketing strategy or you have decided that it is a waste of your time, is completely up to you.


Social network marketing is tough going at first, but some small tweaks to your approach can mean a big difference in your results. For a more in-depth look at Facebook lead generation, click there<—


Facebook lead generation without a pay-per-click strategy can be difficult, but if you follow a few of these simple guidlines and tactics, you will have a deep friends list and loyal fan-base in no time.



Facebook Lead Generation - Not PPC

Wednesday, March 20, 2013

Thursday, March 7, 2013

Marketing Your Business On Facebook - 3 Golden Rules

3 Golden Rules I've seen A LOT of habitual violators of these rules. It may seem harmless at the time, but breaking them can erase hours, even days of hard work that you've put in to building your Facebook presence.

When it comes to marketing your business on Facebook, there are a few Golden Rules you should absolutely follow to guarantee that you don't get shut down or reported to the Facebook police.

So without further ado, here are the golden rules for marketing your business on Facebook.

Stop pitching on your Facebook status updates, no-one is going to read it anyway. If they do read it, there is a high probability that it will be falling on deaf ears. I'm friends with a ton of network marketers and internet marketers and I have at least 10 pitches a day showing up in my news feed. Guess what? No comments, and the only who likes their posts is them! It seems sad but I see it everyday.

No Spamming! There are several tactics that could be considered spammy when marketing your business on Facebook but this is the biggest one I see on a consistent basis. Posting your opportunities or products on fellow marketers' walls. That crap has got to stop! As a marketer I get a lot of folks trying to reach larger audiences by posting on my wall. I sometimes let it slide if they're on my personal team but habitual violators will be reported! And if I don't know them, it's on like Donkey Kong! I will report them so fast it's almost criminal on my part. That's my personal space and I take a lot pride in what I want shared there.

Last but not least, provide value! When you're out there surfing around and seeking opportunities for marketing your business on Facebook, start sharing what you've learned. Even if you've only been in the industry for a few days I'm sure that you had some take-aways from your orientation or business introduction that could possibly help someone else new to the industry. You don't have to get "leads" the first day, especially on Facebook. Facebook is a "social network". That means be social, take your marketing hat off and build some relationships. I promise you, it will pay off big-time in the long run. Stay plugged in to your training and just share what you learned!

Marketing your business on Facebook is an awesome strategy.....

When done correctly but if you don't follow these rules you will pay dearly, with the ultimate penalty of being shut down. Here's a hint, Facebook does allow spamming and pitching but it's in the form of paid advertising. For a comprehensive training on how marketers utilize the paid side of Facebook, click that picture of the eggs. So use Facebook as a marketing strategy, it's extremely powerful. But with that power comes great responsibility. :-)

P.S. If you are planning on marketing your business on Facebook, you owe it yourself to check out this training! P.P.S. If this post was helpful please share it with your friends, and if you've got some more marketing tips, leave a comment!

Saturday, February 23, 2013

Is Scarcity Marketing Unethical?

Is Scarcity Marketing Unethical? Scarcity marketing in some circles is considered unethical. This article is here to dispel that rumor and set the record straight.

First things first, what is scarcity marketing?

Well the short version is, it's when you use the power of having a limited amount of time, a limited number of spaces, to lock in your discount, or a limited amount of a physical product to boost your sales results. When presented with scarcity marketing, there is a little switch that gets triggered in the brain that increases the likelihood of you completing the transaction. Sound familiar?

Here are some big companies and websites you may not realize that utilize scarcity marketing.

  • Ticketmaster (or any avenue in which to buy concert tickets) Every single show has a limited number tickets available. SOLD OUT! Ever met face to face with that sign?
  • eBay (that little timer that taunts you at every single auction)
  • Your favorite sports team (limited number of games and seats)
That's just to name a few, I'm sure if you think about it, you can come up with a few of your own. Are all of those companies unethical? I don't think so, it's just clever marketing.

Why do people think scarcity marketing is so unethical?

Well I think that people might think that because they themselves have felt duped or mislead by some scarcity marketing techniques. If that was your experience, I know how you feel. I too have been marketed to in this way. But when I really think about, my experience wasn't all that bad, in fact the scarcity marketing worked exactly how it was supposed to. I've even scored some super discounts by claiming a "fast-mover's bonus" or a free upgrade with that "one-time offer". However, I do feel that there is an unethical way to use scarcity marketing. Most people who would use it for unethical purposes I would consider to be generally unethical people anyway. So I steer clear of any red flags that I might have seen and stick with companies and individuals I know, like, and trust.

Can you use scarcity marketing in an ethical way?

I'd say a resounding yes! There is no harm on limiting the amount of time or product you make available to your customers. In fact here are some reasons why you should use scarcity in your marketing.
  • To not over-saturate the marketplace with your product or offer
  • Promotions
  • A limit on the amount of product that you have available to you
  • During your product launches
  • For your customers if you market other people's products
  • Affiliate marketing
So you see, using scarcity in your marketing can be done in an ethical way. If done correctly, scarcity marketing can have a huge impact on your sales and conversions! P.S. If you're looking for an inexpensive way to utilizing scarcity in your marketing without having to recode your whole website, check out Scarcity Samurai. It's a brand new Word-press plugin for marketers! Scarcity Marketing has opened a whole new world up to me, and I'm positive it will for you too! check this out:  Scarcity marketing in action on one of my pages